/* Make This Now — built on the brand guidelines v1.0, dialled back for the web.
   The logo and its red stay exactly as drawn; around them, warm light paper and Barlow (the brand's own text face)
   in sentence case. Red is kept for the mark, a leaning accent word and one action at a time. */
:root {
  color-scheme: light;
  --red: #EC1C24;
  --cream: #F5F3EF;
  --paper: #FFFDFA;
  --sand: #ECE8E2;
  --ink: #1C1A19;
  --muted: #6E6867;
  --line: #E0DBD4;
  --sans: "Barlow", "Helvetica Neue", Arial, sans-serif;
  --gutter: clamp(20px, 5vw, 64px);
  --radius: 12px;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0; background: var(--cream); color: var(--ink);
  font-family: var(--sans); font-size: 18px; line-height: 1.6;
  -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility;
}
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
h1, h2, h3, p, ul, figure { margin: 0; }
.wrap { max-width: 1240px; margin: 0 auto; padding-inline: var(--gutter); }
.sr, .skip:not(:focus) { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.skip:focus { position: fixed; top: 12px; left: 12px; z-index: 100; background: var(--ink); color: #fff; padding: 10px 16px; border-radius: 999px; }
:focus-visible { outline: 2px solid var(--red); outline-offset: 3px; border-radius: 4px; }

svg.logo { display: block; height: auto; fill: currentColor; max-width: 100%; }

/* ---------- Type ---------- */
.hero-title, .page-title, .h2, .h3, .foot-sign {
  font-family: var(--sans); font-weight: 600; letter-spacing: -.025em; line-height: 1.02;
  text-wrap: balance;
}
.hero-title em, .page-title em, .h2 em, .foot-sign em { font-style: italic; font-weight: 700; color: var(--red); }
.h2 { font-size: clamp(34px, 4vw, 52px); }
.h3 { font-size: clamp(26px, 2.6vw, 34px); }
.eyebrow { font-size: 15px; font-weight: 500; color: var(--muted); }

/* ---------- Header ---------- */
.top { position: sticky; top: 0; z-index: 20; background: rgba(245,243,239,.9); backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px); border-bottom: 1px solid transparent; transition: border-color .2s; }
.top.scrolled { border-bottom-color: var(--line); }
.top-in { display: flex; align-items: center; justify-content: space-between; gap: 24px; height: 76px; }
.brand { display: flex; align-items: center; gap: 12px; color: var(--red); text-decoration: none; }
.brand > svg { width: 38px; }
.nav { display: flex; gap: 6px; }
.nav a { text-decoration: none; font-size: 16px; font-weight: 500; padding: 8px 16px; border-radius: 999px; transition: background .2s; }
.nav a:hover { background: var(--sand); }
.nav a[aria-current="page"] { background: var(--paper); box-shadow: inset 0 0 0 1px var(--line); }
.menu-btn { display: none; }

/* ---------- Buttons ---------- */
.btns { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 28px; margin-top: 40px; }
.btn {
  display: inline-flex; align-items: center; justify-content: center; min-height: 52px; padding: 0 28px;
  font-size: 17px; font-weight: 600; text-decoration: none; border-radius: 999px;
  transition: background .2s, transform .2s;
}
.btn:hover { transform: translateY(-1px); }
.btn-red { background: var(--red); color: #fff; }
.btn-red:hover { background: #D5141B; }
.link-arrow { display: inline-flex; align-items: center; gap: 8px; font-weight: 600; text-decoration: none; }
.link-arrow::after { content: "→"; transition: transform .2s; }
.link-arrow:hover::after { transform: translateX(4px); }
.link-arrow:hover { color: var(--red); }

/* ---------- Home ---------- */
.hero-in {
  display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(0, 1fr); gap: 48px; align-items: center;
  padding-block: clamp(56px, 8vw, 120px) clamp(48px, 7vw, 96px);
}
.hero-title { font-size: clamp(46px, 6.2vw, 88px); margin-top: 20px; }
.hero-lede { font-size: clamp(18px, 1.5vw, 21px); color: var(--muted); max-width: 34ch; margin-top: 24px; }
.hero-art { display: grid; place-items: center; }
.hero-mark { width: min(100%, 440px); color: var(--red); animation: settle 1.2s cubic-bezier(.2,.7,.2,1) both; }
@keyframes settle { from { opacity: 0; transform: translateY(18px) rotate(-3deg); } to { opacity: 1; transform: none; } }

.photo img { width: 100%; aspect-ratio: 16 / 8; object-fit: cover; object-position: 50% 35%; border-radius: var(--radius); }

.sec { padding-block: clamp(72px, 9vw, 128px); }
.sec-sand { background: var(--sand); }
.split { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.5fr); gap: 32px 64px; align-items: start; }
.prose p { font-size: clamp(19px, 1.7vw, 23px); line-height: 1.55; max-width: 36ch; margin-bottom: 28px; }

/* ---------- What we make: steps scroll, the stage stays put and acts each one out ---------- */
.make { padding-block: clamp(80px, 10vw, 140px) clamp(40px, 6vw, 80px); }
.make-head { max-width: 680px; margin-bottom: clamp(40px, 6vw, 80px); }
.make-head .h2 { margin-top: 12px; }
.make-lede { font-size: clamp(18px, 1.5vw, 20px); color: var(--muted); margin-top: 20px; max-width: 52ch; }
.make-body { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr); gap: clamp(32px, 6vw, 96px); align-items: start; }

.stage { order: 2; position: sticky; top: 104px; }
.stage-card {
  position: relative; overflow: hidden; width: 100%; aspect-ratio: 1; max-height: calc(100vh - 140px);
  background: var(--sand); border-radius: var(--radius);
}
.stage-tabs { position: absolute; z-index: 3; top: 20px; left: 22px; right: 22px; display: flex; gap: 20px; font-size: 14px; font-weight: 600; color: var(--muted); }
.stage-tabs span { display: inline-flex; align-items: center; gap: 8px; transition: color .3s; }
.stage-tabs span::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: currentColor; opacity: .35; transition: background .3s, opacity .3s, transform .3s; }
.stage[data-active="brand"] [data-for="brand"], .stage[data-active="digital"] [data-for="digital"], .stage[data-active="print"] [data-for="print"] { color: var(--ink); }
.stage[data-active="brand"] [data-for="brand"]::before, .stage[data-active="digital"] [data-for="digital"]::before, .stage[data-active="print"] [data-for="print"]::before { background: var(--red); opacity: 1; transform: scale(1.3); }

.scene { position: absolute; inset: 0; opacity: 0; visibility: hidden; transform: scale(.97); transition: opacity .5s ease, transform .6s cubic-bezier(.2,.7,.2,1), visibility .5s; }
.stage[data-active="brand"] .scene-brand, .stage[data-active="digital"] .scene-digital, .stage[data-active="print"] .scene-print { opacity: 1; visibility: visible; transform: none; }

/* Brand: the lockups take turns, then the kit lands underneath */
.lockups { position: absolute; inset: 20% 14% 32%; }
.lk { position: absolute; inset: 0; display: grid; place-items: center; color: var(--red); opacity: 0; }
.lk svg { width: 100%; height: 100%; }
.lk:nth-child(1) { inset: 0 18%; }
.stage[data-active="brand"] .lk { animation: lockup 8s cubic-bezier(.2,.7,.2,1) infinite both; }
.stage[data-active="brand"] .lk:nth-child(2) { animation-delay: 2s; }
.stage[data-active="brand"] .lk:nth-child(3) { animation-delay: 4s; }
.stage[data-active="brand"] .lk:nth-child(4) { animation-delay: 6s; }
@keyframes lockup {
  0% { opacity: 0; transform: translateY(14px) scale(.96); }
  5%, 22% { opacity: 1; transform: none; }
  27%, 100% { opacity: 0; transform: translateY(-14px) scale(.98); }
}
.brand-kit { position: absolute; left: 8%; right: 8%; bottom: 8%; display: flex; justify-content: space-between; align-items: flex-end; gap: 16px; }
.swatches { display: flex; }
.swatches i { width: clamp(34px, 4vw, 48px); aspect-ratio: 1; border-radius: 50%; background: var(--c); box-shadow: 0 0 0 3px var(--sand), inset 0 0 0 1px rgba(0,0,0,.08); margin-right: -8px; }
.stage[data-active="brand"] .swatches i { animation: pop .6s cubic-bezier(.3,1.5,.5,1) both; }
.stage[data-active="brand"] .swatches i:nth-child(1) { animation-delay: .35s; }
.stage[data-active="brand"] .swatches i:nth-child(2) { animation-delay: .45s; }
.stage[data-active="brand"] .swatches i:nth-child(3) { animation-delay: .55s; }
@keyframes pop { from { transform: scale(0); } }
.type-spec { display: flex; align-items: flex-end; gap: 10px; font-size: 12px; line-height: 1.3; color: var(--muted); }
.type-spec b { font-size: clamp(34px, 4vw, 48px); line-height: .8; font-weight: 700; color: var(--ink); letter-spacing: -.03em; }
.stage[data-active="brand"] .type-spec { animation: rise .6s .6s cubic-bezier(.2,.7,.2,1) both; }
@keyframes rise { from { opacity: 0; transform: translateY(12px); } }

/* Digital: a page builds itself, gets clicked, scrolls; the phone follows */
.browser { position: absolute; left: 8%; right: 16%; top: 15%; bottom: 14%; background: #fff; border-radius: 10px; overflow: hidden; box-shadow: 0 24px 48px -24px rgba(28,26,25,.4); }
.bar { height: 30px; display: flex; align-items: center; gap: 6px; padding: 0 12px; background: #FAF8F5; border-bottom: 1px solid var(--line); }
.bar i { width: 8px; height: 8px; border-radius: 50%; background: var(--line); }
.url { margin-left: 10px; font-size: 11px; line-height: 1; color: var(--muted); background: var(--cream); padding: 5px 12px; border-radius: 999px; }
.viewport { position: absolute; top: 30px; left: 0; right: 0; bottom: 0; overflow: hidden; }
.page { padding: 14px 18px; }
.p-nav { display: flex; align-items: center; gap: 8px; margin-bottom: 11%; }
.p-logo { color: var(--red); display: block; }
.p-logo svg { width: 20px; }
.p-nav i { height: 5px; width: 26px; border-radius: 3px; background: var(--line); }
.p-nav i:first-of-type { margin-left: auto; }
.p-hero b { display: block; height: clamp(10px, 1.3vw, 16px); width: 80%; border-radius: 4px; background: var(--ink); margin-bottom: 7px; transform-origin: left; }
.p-hero b.short { width: 50%; }
.p-btn { position: relative; display: block; width: 32%; height: clamp(16px, 2vw, 24px); margin-top: 12px; border-radius: 999px; background: var(--red); }
.p-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 7px; margin-top: 11%; }
.p-grid i { aspect-ratio: 4 / 3; border-radius: 5px; background: var(--sand); }
.p-grid i:nth-child(2) { background: var(--ink); }
.p-lines b { display: block; height: 5px; border-radius: 3px; background: var(--line); margin-top: 7px; }
.p-lines b:first-child { margin-top: 16px; }
.p-lines b.short { width: 60%; }
.cursor { position: absolute; left: 62%; top: 58%; width: 22px; fill: var(--ink); stroke: #fff; stroke-width: 1.5; opacity: 0; }

.stage[data-active="digital"] .p-hero b { animation: grow .7s cubic-bezier(.2,.7,.2,1) both; }
.stage[data-active="digital"] .p-hero b:nth-child(2) { animation-delay: .1s; }
.stage[data-active="digital"] .p-hero b:nth-child(3) { animation-delay: .2s; }
@keyframes grow { from { transform: scaleX(0); } }
.stage[data-active="digital"] .browser .p-btn { animation: btn 7s 1s infinite both; }
.stage[data-active="digital"] .browser .p-grid i, .stage[data-active="digital"] .browser .p-lines b { animation: rise .6s cubic-bezier(.2,.7,.2,1) both; }
.stage[data-active="digital"] .browser .p-grid i:nth-child(1) { animation-delay: .35s; }
.stage[data-active="digital"] .browser .p-grid i:nth-child(2) { animation-delay: .45s; }
.stage[data-active="digital"] .browser .p-grid i:nth-child(3) { animation-delay: .55s; }
.stage[data-active="digital"] .browser .p-lines b { animation-delay: .65s; }
.stage[data-active="digital"] .cursor { animation: cursor 7s 1s infinite both; }
.stage[data-active="digital"] .page { animation: page-scroll 7s 1s cubic-bezier(.65,0,.35,1) infinite both; }
@keyframes cursor {
  0% { opacity: 0; transform: translate(140px, 110px); }
  8% { opacity: 1; transform: translate(140px, 110px); }
  24% { opacity: 1; transform: translate(0, 0) scale(1); }
  27% { transform: translate(0, 0) scale(.78); }
  30% { transform: translate(0, 0) scale(1); opacity: 1; }
  38%, 100% { opacity: 0; transform: translate(0, 0); }
}
@keyframes btn {
  0%, 26% { box-shadow: 0 0 0 0 rgba(236,28,36,.45); transform: none; }
  28% { transform: scale(.94); }
  31% { transform: none; }
  40%, 100% { box-shadow: 0 0 0 14px rgba(236,28,36,0); }
}
@keyframes page-scroll {
  0%, 40% { transform: none; }
  58%, 82% { transform: translateY(-42%); }
  100% { transform: none; }
}
.phone {
  position: absolute; right: 7%; bottom: 8%; width: 23%; aspect-ratio: 9 / 18.5; padding: 8% 2.6% 0;
  background: #fff; border: 5px solid var(--ink); border-radius: 18px; overflow: hidden; box-shadow: 0 24px 40px -20px rgba(28,26,25,.5);
}
.phone .p-logo svg { width: 14px; margin: 4px 0 16px 4px; }
.phone .p-hero b { height: 8px; margin: 0 4px 5px; }
.phone .p-btn { width: 50%; height: 12px; margin: 8px 4px 0; }
.phone .p-grid { grid-template-columns: 1fr; gap: 5px; margin: 16px 4px 0; }
.stage[data-active="digital"] .phone { animation: phone-in .9s .5s cubic-bezier(.2,.7,.2,1) both; }
@keyframes phone-in { from { opacity: 0; transform: translateY(40px) rotate(4deg); } }

/* Print: the cards fan out of a neat stack, then drift */
.pc { position: absolute; left: 50%; top: 54%; width: 44%; aspect-ratio: 85 / 55; }
.pc-face { width: 100%; height: 100%; display: grid; place-items: center; border-radius: 8px; background: #fff; color: var(--red); box-shadow: 0 20px 34px -18px rgba(28,26,25,.45); }
.pc-face svg { width: 30%; }
.pc-2 .pc-face svg { width: 72%; }
.pc-3 .pc-face { background: var(--red); color: #fff; }
.pc-1 { transform: translate(-50%, -50%) translate(-44%, 22%) rotate(-11deg); }
.pc-2 { transform: translate(-50%, -50%) translate(6%, -52%) rotate(4deg); }
.pc-3 { transform: translate(-50%, -50%) translate(44%, 30%) rotate(12deg); }
.stage[data-active="print"] .pc { animation: fan 1.1s cubic-bezier(.2,.8,.2,1) both; }
.stage[data-active="print"] .pc-2 { animation-delay: .08s; }
.stage[data-active="print"] .pc-3 { animation-delay: .16s; }
@keyframes fan { from { transform: translate(-50%, -50%) rotate(-2deg); } }
.stage[data-active="print"] .pc-face { animation: drift 5s 1.2s ease-in-out infinite alternate; }
.stage[data-active="print"] .pc-2 .pc-face { animation-delay: 1.8s; }
.stage[data-active="print"] .pc-3 .pc-face { animation-delay: 2.4s; }
@keyframes drift { to { transform: translateY(-8px) rotate(1.5deg); } }

/* The steps */
.make-step { min-height: 72vh; display: flex; flex-direction: column; justify-content: center; padding-block: 48px; transition: opacity .5s ease; }
.make-step:first-child { min-height: 64vh; justify-content: flex-start; padding-top: 0; }
.js .make-step { opacity: .28; }
.js .make-step.is-active { opacity: 1; }
.step-n { font-size: 15px; font-weight: 600; color: var(--red); }
.make-step h3 { font-size: clamp(44px, 5vw, 68px); font-weight: 600; letter-spacing: -.03em; line-height: 1; margin: 10px 0 20px; }
.step-lede { font-size: clamp(18px, 1.5vw, 20px); max-width: 40ch; }
.chips { list-style: none; padding: 0; display: flex; flex-wrap: wrap; gap: 8px; margin-top: 26px; }
.chips li { padding: 7px 14px; border-radius: 999px; background: var(--paper); box-shadow: inset 0 0 0 1px var(--line); font-size: 15px; font-weight: 500; }
.good-for { margin-top: 22px; color: var(--muted); font-size: 16px; max-width: 44ch; }
.good-for b { color: var(--ink); font-weight: 600; }

/* ---------- Inner pages ---------- */
.page-head { padding-block: clamp(56px, 8vw, 112px) clamp(40px, 5vw, 64px); }
.page-title { font-size: clamp(52px, 7.5vw, 104px); margin-top: 16px; }
.page-lede { font-size: clamp(18px, 1.5vw, 21px); color: var(--muted); max-width: 40ch; margin-top: 20px; }

.soon { padding-bottom: clamp(72px, 9vw, 128px); }
.soon-card {
  display: flex; align-items: center; gap: clamp(24px, 4vw, 56px);
  background: var(--paper); border-radius: var(--radius); box-shadow: inset 0 0 0 1px var(--line);
  padding: clamp(32px, 6vw, 80px);
}
.soon-mark { width: clamp(80px, 12vw, 160px); flex: none; color: var(--red); }
.soon-card .h2 { font-size: clamp(44px, 6vw, 80px); }
.soon-card { min-height: clamp(300px, 36vw, 460px); }
.soon-card p { color: var(--muted); margin-top: 10px; }

.contact { display: grid; grid-template-columns: minmax(0, 1.5fr) minmax(0, 1fr); gap: 48px; align-items: end; padding-bottom: clamp(24px, 4vw, 48px); }
.mail {
  display: inline-block; margin-top: 36px; font-weight: 600;
  font-size: clamp(28px, 3.6vw, 48px); letter-spacing: -.02em; text-decoration: none; overflow-wrap: anywhere;
  background: linear-gradient(var(--red), var(--red)) 0 100% / 100% 2px no-repeat; padding-bottom: 4px;
  transition: color .2s, background-size .3s;
}
.mail:hover { color: var(--red); }
.note-card { background: var(--paper); border-radius: var(--radius); box-shadow: inset 0 0 0 1px var(--line); padding: 32px; }
.note-card ul { list-style: none; padding: 0; margin: 18px 0; }
.note-card li { padding: 10px 0 10px 28px; border-bottom: 1px solid var(--line); position: relative; }
.note-card li::before { content: ""; position: absolute; left: 4px; top: 50%; width: 9px; height: 9px; border-radius: 50%; background: var(--red); transform: translateY(-50%); }
.note-card p { color: var(--muted); font-size: 16px; }

/* ---------- Footer ---------- */
.foot { background: var(--paper); border-top: 1px solid var(--line); padding-top: clamp(48px, 6vw, 72px); margin-top: 0; }
.foot-top { display: flex; justify-content: space-between; align-items: flex-end; gap: 32px; flex-wrap: wrap; padding-bottom: 40px; }
.foot-logo { color: var(--red); display: block; }
.foot-logo svg { width: clamp(150px, 16vw, 200px); }
.foot-sign { font-size: clamp(28px, 3.2vw, 42px); }
.foot-bottom {
  display: flex; justify-content: space-between; align-items: center; gap: 12px 24px; flex-wrap: wrap;
  padding-block: 22px 28px; border-top: 1px solid var(--line); font-size: 15px; color: var(--muted);
}
.foot-credit { text-decoration: none; }
.foot-credit:hover { color: var(--red); }
.foot-nav { display: flex; gap: 20px; }
.foot-nav a { text-decoration: none; }
.foot-nav a:hover, .foot-nav a[aria-current="page"] { color: var(--ink); }

/* ---------- Reveal ---------- */
.js .reveal { opacity: 0; transform: translateY(18px); transition: opacity .8s ease, transform .8s cubic-bezier(.2,.7,.2,1); }
.js .reveal.in { opacity: 1; transform: none; }

/* ---------- Responsive ---------- */
@media (max-width: 900px) {
  .split, .contact { grid-template-columns: 1fr; }
  .make-body { grid-template-columns: 1fr; gap: 0; }
  .stage { order: 0; top: 64px; z-index: 2; background: var(--cream); padding-block: 8px 12px; }
  .stage-card { aspect-ratio: auto; height: min(42vh, 380px); }
  .make-step, .make-step:first-child { min-height: 62vh; justify-content: flex-start; padding-block: 36px 24px; }
  .contact { align-items: start; }
}
@media (max-width: 760px) {
  body { font-size: 17px; }
  .top-in { height: 64px; }
  .brand > svg { width: 34px; }
  .menu-btn {
    display: grid; place-content: center; gap: 6px; width: 44px; height: 44px; margin-right: -10px;
    background: none; border: 0; cursor: pointer; color: var(--ink);
  }
  .menu-btn > span:not(.sr) { display: block; width: 22px; height: 2px; border-radius: 2px; background: currentColor; transition: transform .25s; }
  .menu-btn[aria-expanded="true"] > span:nth-child(1) { transform: translateY(4px) rotate(45deg); }
  .menu-btn[aria-expanded="true"] > span:nth-child(2) { transform: translateY(-4px) rotate(-45deg); }
  .nav {
    position: absolute; top: 100%; left: 0; right: 0; flex-direction: column; gap: 0;
    background: var(--cream); border-bottom: 1px solid var(--line); padding: 8px var(--gutter) 24px;
    visibility: hidden; opacity: 0; transform: translateY(-8px); transition: opacity .2s, transform .2s, visibility .2s;
  }
  .nav.open { visibility: visible; opacity: 1; transform: none; }
  .nav a { font-weight: 600; letter-spacing: -.02em; font-size: 34px; padding: 8px 0; border-radius: 0; }
  .nav a:hover, .nav a[aria-current="page"] { background: none; box-shadow: none; color: var(--red); }
  .hero-in { grid-template-columns: 1fr; gap: 8px; padding-top: 40px; }
  .hero-art { order: -1; justify-items: start; }
  .hero-mark { width: 88px; margin-bottom: 20px; }
  .photo img { aspect-ratio: 4 / 3; }
  .soon-card { flex-direction: column; align-items: flex-start; }
  .foot-bottom { flex-direction: column; align-items: flex-start; }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; scroll-behavior: auto !important; }
  .js .reveal { opacity: 1; transform: none; }
  .lk:first-child { opacity: 1; }
}